China’s Maternity Cliff [Download Complete Report in PDF]


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In the next decade total births in China are projected to decline from 15.2 million in 2018 to 11.7 million in 2028 (and significantly down from 17.3 Million in 2017). This in turn means the ‘child’ market (0 to 4 yr. olds) will also decline – by 25% by 2028.

This report details the projected trend in the size of these two key markets through to 2033 and the factors driving that trend. This is essential reading for those investing in these markets in China.